infoSentience lands two new major partnerships with CBS Sports and PlayOn Sports

The Bloomington, Indiana-based AI company behind millions of sports recaps, market reports, and personalized narratives celebrates a major milestone and a bright future.
 

infoSentience, a Bloomington, Indiana-based leader in AI-generated sports reporting content, has announced two major partnership deals, headlined by a new agreement with CBS Sports. 
 

Over the course of the company’s 14-year history, infoSentience has generated and delivered more than 300 million reports on everything from your weekly Fantasy Football matchup to daily commodities report, all of which complement traditional journalism rather than replace it. They’ve done this through recaps that generate instantly once the clock hits zero, through fantasy sports reports that relay bragging rights and narrow defeats to each player, and through non-sports content in finance and health care.
 

Today infoSentience is announcing an entirely new product, built on the same proven Natural Language Generation (NLG) AI technology, to assist journalists in surfacing the most important sports statistics.
 

CBS Sports Expansion: Automating the Research Process
 

Journalists within leading sports organizations, like CBS Sports, manually pore through pages of data across multiple websites trying to find key facts to augment their reporting. In theory, this is a task that seems like a perfect use for AI. In practice, it runs into two key limitations of modern, LLM-based AI, such as ChatGPT and Claude: (1) they can hallucinate and provide inaccurate information, and (2) they’re not natively logical, meaning key insights may not actually be surfaced.
 

Research notes are of no use if their accuracy cannot be trusted, and LLMs simply aren’t capable of sorting through gigabytes of data to find interesting trends and outliers. Deterministic AI solves both of these problems by using algorithms that, while sophisticated, are repeatable. Just like a calculator – the same data in will produce the same content out.
 

This allows CBS to automatically identify and highlight key trends and outlier events from every game across many leagues, including the NFL, NCAA football, MLB, NBA, and NCAA basketball – and trust the results. 
 

Because of its sophisticated algorithms, the system can “dive in” to any stat it has identified to provide more context. It’s not just that a team is on an 8-game home winning streak, but also that it’s their starting pitching over that stretch that’s made a difference. If a researcher wants more information on a particular topic (“how does that starting performance over eight games compare to the rest of the league?”) the system will build a new report with that focus in mind. All with 100% accuracy.
 

MaxPreps Renewal: Expanding High School Sports Coverage
 

In a newly signed two-year renewal, infoSentience will continue producing over 4 million unique articles annually for MaxPreps, which was recently acquired by PlayOn Sports, while adding new “how-to-watch” guides to showcase high school sports video feeds. The agreement runs through the end of the 2026–27 school year.
 

infoSentience’s trusted, accurate AI-driven reports allow MaxPreps to provide recaps for thousands of games each week, giving well-deserved recognition to student-athletes, including those in girls’ sports and non-traditional varsity athletics, which have historically been underrepresented in media coverage.
 

“When we first started out, I never thought we’d be making an impact on so many areas of sports. We tell the stories of countless high school student athletes to their friends and loved ones. We bring the greater sports world up to speed on the world’s top athletes on CBS Sports,” Wasick said. “The sports fan in me couldn’t be more excited.”
 

About infoSentience
 

infoSentience has been creating the world's most sophisticated automated narrative insights since 2011. During that time, they have delivered more than 300 million unique reports to sports clients such as CBS Sports and MaxPreps, and non-sports clients like the Chicago Mercantile Exchange and IU Health.