The Bloomington, Indiana-based AI company behind millions of sports recaps, market reports, and personalized narratives celebrates a major milestone and a bright future.
 

infoSentience, a Bloomington, Indiana-based leader in AI-generated sports reporting content, has announced two major partnership deals, headlined by a new agreement with CBS Sports. 
 

Over the course of the company’s 14-year history, infoSentience has generated and delivered more than 300 million reports on everything from your weekly Fantasy Football matchup to daily commodities report, all of which complement traditional journalism rather than replace it. They’ve done this through recaps that generate instantly once the clock hits zero, through fantasy sports reports that relay bragging rights and narrow defeats to each player, and through non-sports content in finance and health care.
 

Today infoSentience is announcing an entirely new product, built on the same proven Natural Language Generation (NLG) AI technology, to assist journalists in surfacing the most important sports statistics.
 

CBS Sports Expansion: Automating the Research Process
 

Journalists within leading sports organizations, like CBS Sports, manually pore through pages of data across multiple websites trying to find key facts to augment their reporting. In theory, this is a task that seems like a perfect use for AI. In practice, it runs into two key limitations of modern, LLM-based AI, such as ChatGPT and Claude: (1) they can hallucinate and provide inaccurate information, and (2) they’re not natively logical, meaning key insights may not actually be surfaced.
 

Research notes are of no use if their accuracy cannot be trusted, and LLMs simply aren’t capable of sorting through gigabytes of data to find interesting trends and outliers. Deterministic AI solves both of these problems by using algorithms that, while sophisticated, are repeatable. Just like a calculator – the same data in will produce the same content out.
 

This allows CBS to automatically identify and highlight key trends and outlier events from every game across many leagues, including the NFL, NCAA football, MLB, NBA, and NCAA basketball – and trust the results. 
 

Because of its sophisticated algorithms, the system can “dive in” to any stat it has identified to provide more context. It’s not just that a team is on an 8-game home winning streak, but also that it’s their starting pitching over that stretch that’s made a difference. If a researcher wants more information on a particular topic (“how does that starting performance over eight games compare to the rest of the league?”) the system will build a new report with that focus in mind. All with 100% accuracy.
 

MaxPreps Renewal: Expanding High School Sports Coverage
 

In a newly signed two-year renewal, infoSentience will continue producing over 4 million unique articles annually for MaxPreps, which was recently acquired by PlayOn Sports, while adding new “how-to-watch” guides to showcase high school sports video feeds. The agreement runs through the end of the 2026–27 school year.
 

infoSentience’s trusted, accurate AI-driven reports allow MaxPreps to provide recaps for thousands of games each week, giving well-deserved recognition to student-athletes, including those in girls’ sports and non-traditional varsity athletics, which have historically been underrepresented in media coverage.
 

“When we first started out, I never thought we’d be making an impact on so many areas of sports. We tell the stories of countless high school student athletes to their friends and loved ones. We bring the greater sports world up to speed on the world’s top athletes on CBS Sports,” Wasick said. “The sports fan in me couldn’t be more excited.”
 

About infoSentience
 

infoSentience has been creating the world's most sophisticated automated narrative insights since 2011. During that time, they have delivered more than 300 million unique reports to sports clients such as CBS Sports and MaxPreps, and non-sports clients like the Chicago Mercantile Exchange and IU Health.

The AI company behind millions of sports recaps, market reports, and personalized narratives celebrates a major milestone and a bright future.

infoSentience, a leader in AI-driven narrative language generation, has officially surpassed 250 million reports created—an extraordinary milestone for a company whose work reaches millions but whose name often remains behind the scenes. These AI-generated reports, a complement to traditional sports journalism rather than a replacement, have helped tell stories that might otherwise go unheard, including those of high school athletes across the country.

Among the company’s most impactful partnerships is its work with MaxPreps, the nation’s premier source for high school sports coverage. infoSentience’s AI-driven reports allow MaxPreps to provide recaps for thousands of games each week, giving well-deserved recognition to student-athletes — including those in girls’ sports, which have historically been underrepresented in media coverage.

infoSentience delivered more than 1.3 million automatically-generated articles covering girls’ sporting events last year, including personalized milestone articles highlighting top performances, bringing the spotlight to hundreds of thousands young female athletes still at the beginning of their athletic careers. This type of exposure, and recognition of their standout performances, provides a boost to all of the known benefits girls receive from playing organized sports.

“This milestone isn’t just about numbers, it’s about impact,” said Steve Wasick, Founder and CEO of infoSentience. “From fantasy football players to commodities traders to high school athletes and their families, our technology is ensuring that important stories are told. As AI continues to advance at an incredible pace, we’re more excited than ever for what’s ahead. Our commitment remains the same: delivering precise, insightful, and meaningful narratives that serve real people.”

infoSentience’s ability to generate intelligent, structured reports at scale – without the risk of hallucinations or data errors due to its proprietary non-probabilistic AI approach – has made it a trusted partner for MaxPreps, CBS Sports, and the Chicago Mercantile Exchange, among others.

MaxPreps proudly brands infoSentience’s reports with attribution—highlighting the quality and reliability of the technology. “infoSentience has been an outstanding partner in helping us expand our coverage of high school sports,” said Steve Montoya, MaxPreps Director of Editorial/Content. “Thanks to their AI-driven reports, more athletes, teams, and families are seeing their accomplishments recognized. We’ve received incredible feedback from families who appreciate these recaps, and we’re proud to feature infoSentience as the technology behind them.”

About infoSentience
infoSentience has been creating the world's most sophisticated automated narrative insights since 2011. During that time, they have delivered more than 250 million unique reports to clients such as CBS Sports, MaxPreps, and the Chicago Mercantile Exchange.

Press Contact:
Jonathan Streetman
Senior PR Strategist
(646) 921-0410
jonathan@rockpaperscissors.biz

For 15 years, infoSentience has created AI-powered data-driven articles and reports in natural language at scale. Between its powerful customization tools for producing personal narratives for each end user and built-in human touchpoints that give stakeholders more control, infoSentience instantly unlocks the power of one thousand analysts working at lightspeed—surfacing compelling information that might otherwise slip through the cracks.

infoSentience offers users powerful AI with expertly engineered guardrails to ensure accuracy and high-quality output. Unlike popular large language models, infoSentience is built upon a framework of non-probabilistic AI—one that ensures both depth and accuracy of reports without hallucinations. In addition to narrative articles, infoSentience features formatting tools that allow users to automatically add visuals like charts and graphs to reports.

Founder and CEO Steve Wasick was in his third year of law school at Northwestern and barely paying attention to his fantasy football league when he was struck with inspiration: “I liked following sports and reading updates, but I didn’t have a way to follow my fantasy league like real sports teams. I thought about how it would be cool if there was a way to have personalized coverage for your fantasy team, so I got to work.”

Nine months of building and one small friends-and-family fundraising round later, Steve had built his first version of infoSentience (then known as Fantasy Journalist), hired his first employee, and landed his first client: CBS Sports. infoSentience has delivered more than 200 million unique automated fantasy sports reports and game previews and recaps for CBS Sports and its millions of fantasy sports players.

infoSentience has also applied its proprietary technology to generate millions of articles for MaxPreps, the leader in coverage of American high school sports, providing coverage for countless events – and athletes – that wouldn’t have been highlighted otherwise.

“I wanted to move beyond the mad libs approach others had taken and build out intelligence, instead of simple logic,” explains Wasick. “More than just following rules like ‘if this, then that’—I wanted the model to understand how it got from Point A to Point B. I realized it would have a broader application once I achieved this.”

Wasick put his head down and spent eight years perfecting infoSentience’s AI—starting from scratch seven times before finishing the model in 2021. The final product: a tech stack that withstands the test of time—still supporting fully bespoke, configurable, and custom-built solutions for high-profile clients today. For fantasy sports leagues, infoSentience can generate millions of reports customized for each end user and write articles as if each team existed and played that week, calling on player stats and historical data - both real-world and inside each fantasy league - to deliver data-driven bragging rights. 

In 2017, infoSentience began producing reports on the NBA and NFL for CBS as well as sports betting content. The next year, the company started working with the Chicago Mercantile Exchange, turning raw data into narrative reports on commodity markets for the largest commodities trading firm in the world.

“When we began this journey, infoSentience was one of just a few fish in a very small AI pond. Today, the masses have access to large language models, but with millions of parameters, the likelihood of hallucinations and misinformation is too risky for many organizations to use them. infoSentience provides a viable option for businesses that want a powerful AI model for automated reports that they don’t have to worry about,” explains Wasick. “From cross-checking the accuracy of LLMs to generating millions of reports at scale for training other models, non-probabilistic AI like infoSentience will play a critical complementary role in building the future of AI.”

As the industry discovers the limitations of LLMs and other trendy AI approaches, infoSentience will remain at the forefront of innovation—building powerful models that prioritize accuracy, depth, and efficiency.

About infoSentience
infoSentience has been creating the world's most sophisticated automated narrative insights since 2011. During that time, they have delivered more than 200 million unique reports to clients such as CBS Sports, MaxPreps, and the Chicago Mercantile Exchange.